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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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Ron Westfall

VMware Telco Cloud Platform Ready to Spur Network Transformation

VMware Telco Cloud Platform Release 4.0 Aims Directly at Using a Horizontal Infrastructure to Ease VNF/CNF Implementation Complexity Across 5G Networks
The Futurum Group’s Ron Westfall examines why VMware Telco Cloud Platform Release 4.0, alongside VMware Telco Cloud Platform RAN 4.0, can fulfill the highest priority telco VNF and CNF demands across their 5G networks.
Cisco Hypershield: Autonomous, Application-Centric Security
Krista Macomber

Cisco Hypershield: Autonomous, Application-Centric Security

New Architecture Promises Autonomous Threat Detection and Response Across Applications, Devices, and Data
Krista Macomber, Research Director at The Futurum Group, shares her insights on Cisco Hypershield.
Leostream Delivers Multi-Vendor Virtual Desktops from a Hybrid Cloud
Alastair Cooke

Leostream Delivers Multi-Vendor Virtual Desktops from a Hybrid Cloud

Leostream Desktop Connection Broker Centralizes Multi-Cloud Desktops for Large Organizations
Alastair Cooke, CTO Advisor at The Futurum Group, shares his insights on the importance of a connection broker, such as Leostream, to provide multi-vendor virtual desktops in a multi-cloud enterprise.
Observability Analyst Insights on New Global Study
Paul Nashawaty

Observability Analyst Insights on New Global Study

The Futurum Group Conducted a Global Survey Encompassing Insights from Over 800 Professionals in the IT, Application Development, and DevOps/Platform Engineering Domains
Paul Nashawaty, Practice Lead at The Futurum Group, introduces new research from The Futurum Group focused on Day 2 operations around observability and AIOps. This survey provides insights around current and future trends in the observability space.
CTERA Bolsters Ransom Protect with Honeypot Capability
Mitch Lewis

CTERA Bolsters Ransom Protect with Honeypot Capability

CTERA Adds Cyber-Resilience with New Honeypot Functionality
Mitch Lewis, Research Analyst at The Futurum Group, covers CTERA’s new honeypot cyber-resiliency functionality.
Quantum in Context: Quantinuum and the Quest for More 9s
Dr. Bob Sutor

Quantum in Context: Quantinuum and the Quest for More 9s

Quantinuum Announced a Dramatic Improvement in Error Rates that Should Lead to Faster Adoption of Quantum Error-Correcting Codes
The Futurum Group’s Dr. Bob Sutor discusses Quantinuum’s announcement of achieving better than 99.9% 2-qubit gate fidelity and what this means for quantum error correction.
Talking Apple, AMD, Samsung & Micron, Adobe, Samsung & Apple, Arm
Daniel Newman

Talking Apple, AMD, Samsung & Micron, Adobe, Samsung & Apple, Arm

On this episode of The Six Five Webcast, hosts Patrick Moorhead and Daniel Newman discuss Apple Vision Pro developers losing interest, U.S. awards Samsung and Micron over $6B in CHIPS Act funding, does AMD have a datacenter AI GPU problem, Adobe’s use of Midjourney, Samsung knocks Apple off of number 1 market share, and Arm says CPUs can save 15% of total datacenter power.
The Rise of Sovereign Clouds Amidst a Fractured Global Climate
Steven Dickens

The Rise of Sovereign Clouds Amidst a Fractured Global Climate

In Recent Years, the Concept of a Sovereign Cloud Has Gained Significant Traction Among Nations Seeking Greater Autonomy and Security in Their Digital Infrastructures
The Futurum Group’s Steven Dickens observes that Oracle's recent $8 billion investment in Japan not only expands its cloud infrastructure but also strategically aligns with the growing global trend toward sovereign cloud solutions.
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